Our Story

Dr. Isaac Gubel's love for early Cabernets from Argentina's Mendoza region ignited a taste for wine in his son, Gustavo. Spending weekends on "The Island" near Buenos Aires, Gustavo would sneak sips during family barbecues, where the aromas of grilling meats mingled with the earthy scents of the surrounding farmlands. This experience not only kindled Gustavo's passion for wine but also sparked a deep appreciation for the rhythms of agriculture and the art of nurturing crops that would later flourish in his own vineyards.

Amidst 1970s political unrest in Argentina, Gustavo's family sent him to California for his education in architecture. He later founded a firm celebrated for hillside homes and hospitality designs, marked by his distinctive use of glass, concrete and wood.

Their honeymoon in Italy deepened their appreciation for olive oils, prompting them to purchase baby Frantoio trees upon returning home. These saplings flourished on their rooftop, producing a bounty of rich, golden oil each year. As they nurtured their rooftop orchard, their fascination with agriculture blossomed. They began exploring California for land that could sustain not only olive trees but also vineyards. Over the years, as the Frantoio trees thrived in their pots, yielding hundreds of bottles of olive oil annually, their dream of becoming vintners took root alongside their burgeoning olive oil production.

Soon they had the good fortune of finding Robbie Meyer, one of the most accomplished wine makers in Napa Valley. Implementing his philosophy of minimum intervention, and the latest developments in elegant wine making, Robbie crafted their inaugural 2021 Cabernet Sauvignon Single Vineyard Estate Wine.

Finally, the olive trees found a permanent home in Napa Valley's fertile soil, completing Gustavo and Joanne's remarkable journey from wine enthusiasts to esteemed vintners and olive growers.